THE
WB NEW THURSDAY STRATEGY CLICKS AS “SMALLVILLE”
AND “EVERWOOD” DELIVER 120% YEAR-TO-YEAR GAINS IN
ADULTS 18-34
“SMALLVILLE” WINS ITS TIME PERIOD, PLACING #1 AMONG
MEN 18-34 AND MEN 12-34
“SMALLVILLE”
SCORES ALL-TIME TIME THURSDAY RECORD FOR THE WB AMONG MEN
18-34, MEN 18-49 AND MEN 12-34 AND SETS A NEW NETWORK TIME
PERIOD RECORD IN ADULTS 18-34, ADULTS 18-49. PERSONS 12-34
AND TOTAL VIEWERS (5.9 MILLION)
“EVERWOOD”
ACHIEVES TREMENDOUS YEAR-TO-YEAR GROWTH OVER IN THE TIME PERIOD,
INCLUDING +63% IN ADULTS 18-34 AND +200% IN MEN 18-34
The
WB's aggressive Thursday strategy of placing two of its signature
series on one of television's toughest nights paid early dividends
as SMALLVILLE and EVERWOOD delivered +120% year-to-year gains
in adults 18-34 (2.2/6). The network also scored +82% gains
in adults 18-49 (2.0/5), +110% in persons 12-34 (2.1/7) and
+85% in total viewers (4.7 million).
The
premiere of SMALLVILLE, from Tollin-Robbins Productions in
association with Warner Bros. Television, soared to #1 RANKS,
WINNING ITS TIME PERIOD among men 18-34 (3.5/12) and men 12-34
(3.3/11) and was #2 among men 18-49 (2.9/9). It was the first
time in the history of The WB that the network earned a #1
rank in an adult demographic against major broadcast competition
on a Thursday as it toppled everything else on television,
including Survivor.
The
super series scored THE WB THURSDAY'S HIGHEST RATINGS EVER
in men 18-34, men 12-34 and men 18-49, and delivered NEW ALL-TIME
TIME PERIOD RECORDS FOR THE WB in total viewers (5.9 million),
adults 18-34 (3.1/9), persons 12-34 (3.0/9) and adults 18-49
(2.6/7). In the time period, SMALLVILLE easily outdistanced
the premiere of Alias across the 18-34 and 12-34 demos, as
well as in adults 18-49 and men 18-49, and the show also defeated
the second week of Everybody Hates Chris in adults 18-34,
adults 18-49, persons 12-34, men 18-34, men 18-49 and men
12-34. SMALLVILLE posted triple-digit growth over last year's
fall premieres in the time period including a gain of +138%
in adults 18-34 and +131% in persons 12-34.
EVERWOOD,
from Warner Bros. Television, improved the time period dramatically
versus the parallel night a year ago. The show posted TRIPLE-DIGIT
GROWTH in male demos, men 18-34 (+200%), men 18-49 (+150%)
and men 12-34 (+100%) while gaining +63% in adults 18-34 (1.3/3),
+33% in women 18-34 (1.6/4), +44% in persons 12-34 (1.3/4),
+33% in women 12-34 (1.6/4) and +31% in women 18-49 (1.7/4).
EVERWOOD
defeated the debut of Night Stalker on ABC in women 18-34
and women 12-34, and tied it in female teens.
The
two quality dramas combined to equal the best Thursday night
rating ever for The WB among men 18-49 (1.9/5) and scored
its highest total viewer number (4.7 million) since October
2001. The WB Thursday also delivered its best ratings since
January 2003 in adults 18-34 (2.2/6), men 18-34 (2.2/7) and
all 18-49 demos – adults (2.0/5), women (2.0/5) and men
(1.9/5).
The
WB Touts "Arrival" Ratings Success