WARNER BROS. TELEVISION GROUP, THE CW AND SPRINT TO BRING "SMALLVILLE LEGENDS: THE OLIVER QUEEN CHRONICLES" TO LIFE VIA SPRINT WIRELESS PHONES

Initiative Marks the First Time Original Animated Content Has Been Created for "Smallville" as a Marketing Extension of the Show
Animated Wireless Series to Premiere Thursday, January 18, Exclusively on Sprint Phones

Burbank, Calif. and Overland Park, Kan. (January 17, 2007) -
The Warner Bros. Television Group and The CW Network are teaming up with
Sprint (NYSE: S) on a new shortform animated wireless series based upon
the hit network drama "Smallville" (airing Thursdays at 8:00 p.m. ET on
The CW). The announcement was made today by Lisa Gregorian, Executive
Vice President, Worldwide Marketing, Warner Bros. Television Group; Rick
Haskins, Executive Vice President, Marketing and Brand Strategy, The CW;
and Anita Newton, Vice President of Marketing, Sprint.

"Smallville Legends: The Oliver Queen Chronicles," a
six-episode animated wireless series created for the mobile and
broadband environment, will premiere Thursday, January 18, exclusively
on the Sprint TVSM mobile video service. A new episode will launch on
subsequent Thursdays and remain exclusive to Sprint for the six-week
duration of the series. After Sprint's exclusive window, the entire
wireless animated series will be available for streaming at www.CWTV.com
<http://www.cwtv.com/> , the online home of The CW Network, beginning
February 22. The initiative marks the first time Warner Bros. and The
CW have created original animated content as a marketing platform to
help drive tune-in for the "Smallville" television series.

"Our goal at Warner Bros. Television is to look for unique,
innovative ways to entertain and engage our fans, resulting in a deeper
connection to our shows and providing value to our broadcast partners,"
said Gregorian. "This partnership with The CW and Sprint enables us to
deliver exceptional wireless entertainment which provides a
multi-layered experience for viewers."

"This is another example of how The CW is delivering on its
promise to deliver original, new content to our young audience via
multiple platforms," said Haskins. "We will continue to work with our
studio and sales partners to whet the appetite of our passionate fans
for more CW programming."

"'Smallville's' mix of young, tech savvy viewers want to
learn more and interact more with their favorite show, and Sprint is in
a perfect position to give them that access," said Newton. "We are
always looking for new opportunities for Sprint TV to give our
subscribers exclusive content related to the primetime television shows
that they love."

The producers of the "Smallville" television series recently
introduced the new character of Oliver Queen, who arrives in Smallville
to continue his covert quest for justice in the guise of the super hero
Green Arrow. Possessing phenomenal skills with a high-tech bow and
arrow, Queen learns Clark has super powers and tries to recruit him in
his current mission against Lex Luthor, Queen's former schoolmate. It
is the fascinating back story to this new plotline that unfolds in the
animated wireless series "Smallville Legends: The Oliver Queen
Chronicles." Viewers will go on a journey back in time to experience the
pivotal events that led to a young Oliver Queen becoming Green Arrow.

Sprint Vision subscribers can view the two- to four-minute
animated episodes of "The Oliver Queen Chronicles" by texting GREEN to
the number 7000 on their phone (Standard text message and wireless data
rates apply). The link provided will also connect fans to a multitude
of additional "Smallville"-related wireless content like downloadable
images and show playlists from the Sprint Music Store.

About Warner Bros. Television Group:

A division of Warner Bros. Entertainment, the Warner Bros.
Television Group (WBTVG) is an industry leader in the production and
distribution of television and motion picture content. WBTVG consists
of five production divisions (Warner Bros. Television, Warner Horizon
Television, Telepictures Productions, Warner Bros. Animation and Studio
2.0), three distribution entities (Warner Bros. Domestic Television
Distribution, Warner Bros. Domestic Cable Distribution and Warner Bros.
International Television), and The CW Network, the new fifth national
broadcast network, co-owned with CBS Corporation.

About The CW:

The CW Network, which is owned jointly by CBS Corp. and Time
Warner, Inc., consists of a six-night, 13-hour primetime lineup
including Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays
from 7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of prime
time as well as a Monday-Friday afternoon block from 3:00-5:00 p.m. ET
and a five-hour Saturday morning animation block. Altogether, the new
network programs 30 hours a week over seven days. For more information,
visit www.cwtv.com <http://www.cwtv.com/> .

About Sprint Nextel:

Sprint Nextel offers a comprehensive range of wireless and
wireline communications services bringing the freedom of mobility to
consumers, businesses and government users. Sprint Nextel is widely
recognized for developing, engineering and deploying innovative
technologies, including two robust wireless networks serving more than
51 million customers at the end of third quarter 2006; industry-leading
mobile data services; instant national and international walkie-talkie
capabilities; and an award-winning and global Tier 1 Internet backbone.
For more information, visit www.sprint.com <http://www.sprint.com/> .