KryptonSite Interview With Smallville Magazine Editor Richard Matthews
November 2004 - Interview conducted by Craig Byrne (PlanetKrypton@aol.com)

The Official Smallville Magazine, published by Titan, was launched in Summer 2004 with a special Yearbook issue. The monthly magazine began in September 2004, with issue #2 currently on newsstands everywhere.

The magazine's editor, Richard Matthews, was kind enough to take the time to speak with KryptonSite and talk about the publication and the production of it. Enjoy!

KRYPTONSITE: What other publications were you involved with before taking on editorship of the Official Smallville Magazine for Titan?

RICH MATTHEWS: Here at Titan, before I took on Smallville, I was the editor of the Official Hellboy Magazine in the US and the UK, and I also [in the UK] have done Star Wars comic and Batman Adventures, which are actually comic reprints, but they're quite popular here. Before that, I have had many different avenues that I've worked in; I used to work at the English National Film Theatre and I did their members' booklet, which is a very detailed breakdown and critical description of all the films that were showing. Immediately before that, my previous job was at the Daily Telegraph newspaper working primarily on the website as an editor on one of the Arts sections and Techology sections.

K-SITE: How were you selected as the editor of the magazine?

RM: There was an interview for a general editor and I applied for it, because I knew that Titan did magazines that specialize in an area that, sadly enough, I admit that I'm quite keen on. [Laughs] So they laid out all their magazines and they said, is there any show here that you think we don't cover that we should? And I said well, I think you need a Smallville magazine, not knowing that, in fact, the magazine that they had coming up was Smallville.

K-SITE: So you were a fan of the series?

RM: I already watched it. I certainly didn't anticipate ending up editing a magazine about it, which is probably a good way of doing it. I did just watch the show but I didn't religiously seek out doing the magazine. It was serendipitous, really. Like everybody else, I had watched the show, and I was kind of skeptical about it, actually. I didn't really like the idea of Lex Luthor knowing Clark in Smallville, but I watched it because it had Annette O'Toole in it, and Bo Duke from Dukes of Hazzard, so that casting really paid off. I knew of John Glover as well, although he wasn't a regular at that point. I've told Al and Miles, that they just turned me around, basically, 'cause their show is really good. So, they convinced me. And by the time I got to - I think it was Insurgence, actually, with the Daily Planet leap - I started to buy into it hook, line, and sinker, and then after seeing Rosetta I was making geeky statements like "This is my favorite show ever!"

K-SITE: Have any of the interviews in the magazine surprised you with how well they turned out?

RM: I've been pleasantly surprised at how generous Tom has been with his time, because he's extremely busy, and he is on set every day, in virtually every scene, and yet, on two occasions now, he's found time to sit down with us for long periods, first with me and then with Paul Simpson, which is coming up in issue #4, giving up a good half hour, 45 minutes, and being eloquent and detailed, and just generally a mine of information. And given the circumstances, that's really very pleasing. Coming up we've got Margot Kidder, which was done just prior to Christopher Reeve's death, so we may or may not have a quote from her on that. We're asking her agent, but the interview itself was already complete. It's actually now running in issue #5. It was meant to be in issue #4, but the Christopher Reeve tribute has gone into issue #4 in its place, because we felt it was more appropriate to have that covered properly before we ran Margot, basically.

K-SITE: What is the most difficult part of producing the magazine?

RM: The lead-in time. Because it's an official magazine, there is an approval process that people involved with the show, like Al and Miles, get to see the pages and give it feedback. Now the problem with that is it means we are six to seven weeks ahead all the time, so our news sections have to be tailored to carry information that often refers to things that have just aired. That only really became a problem when Christopher Reeve died, because he died two weeks before issue #2 actually hits newsstands, but it had already gone to press.

K-SITE: How did things turn out with handling the Christopher Reeve situation?

RM: The actual result is that in issue #3, my editorial talks about it, and then there's a proper obituary with a comment by Jeph Loeb, and then in issue #4, you get the full six-page tribute and also the news section carries tributes from the show and DC people as well. So, issue #4 is kind of the Christopher Reeve issue. With an exclusive chat with Tom as well!

K-SITE: Because the two characters are so popular here at KryptonSite, are there any possibilities that we might see covers featuring Lionel Luthor or Chloe Sullivan?

RM: It depends. You know we do the Diamond exclusive covers. Issue #3's newsstand cover is Kristin, and the Diamond exclusive is Michael and John [Glover]. And then for issue #4, because we've got a really expansive and long interview with Tom, which is Q and A, which we've not done with him before because he just gave us so much, he is the newsstand cover. They did a shoot with him where he's on a black background with a black t-shirt, and we've chosen a photo where you can hardly see the background, so its a head shot with great eye contact. That's the newsstand, but that issue also carries our first monthly Allison Mack interview, so the Diamond exclusive has a cover with her and Tom on it.

K-SITE: Is it true that Ezra Small might be showing up as a feature in the magazine?

RM: At the moment the editorial process has begun on getting Ezra into the magazine. The man who wrote the Ezra material for the website has come on board very recently, and we hope Ezra will appear in issue #5.

K-SITE: Is there anyone at Smallville who you deal with that has made things easier for you?

RM: Jeph [Loeb] is a very cool guy, and he's been very helpful to me. I've had the distinct pleasure of meeting everybody, virtually, that works on the show in Los Angeles, and across the board they're a fantastic bunch of people. And I know that sounds creeping, but they were very open and very generous with their time. They needn't have been; they could easily keep a journalist at arms length. But on day to day business, it's always a pleasure to receive a pithy e-mail from Jeph. Al and Miles are very cool and very open to helping me with things, but their assistant, Neil Sadhu has also been very helpful. Honestly, across the board - I got to spend at least a couple of days in the writers' room while they were breaking stories, and they didn't have to do that. And at my end, Paul Simpson has been particularly resourceful.

K-SITE: Are there any more writer interviews coming up in the magazine?

RM: Issue #5 has got Miles on directing "Memoria." Issue #6 has got Jeph Loeb, a full interview. Issue #8 will have Steve DeKnight in it, we hope. Issue #9 has Part One of a two-part set of interviews which focus on the writers. There's gonna be plenty of material. We're very focused on keeping a balance between the stars of the show, the actors, the supporting actors, and the behind-the-scenes team. The actors will say the writers are key, and the writers will say the actors are key, so you've gotta keep a nice balance.

You can subscribe to Smallville Magazine by calling Express Mags at 1-877-363-1310 or by visiting
http://www.expressmag.com/pages/products.asp?pr=1&id=2SMALL

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Interview conducted by Craig Byrne

Smallville and its characters are copyright ©2004 Warner Bros. & DC Comics. This is a fan site and not authorized by the WB or DC. The term "Kryptonite" is a trademark of DC Comics. Page copyright ©2004 KryptonSite, unless the material is noted as coming from someplace else or being by an individual author. Smallville stars Tom Welling, Kristin Kreuk, Michael Rosenbaum, John Glover, John Schneider, Annette O'Toole, Erica Durance, Jensen Ackles, and Allison Mack.

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